Creating a Competitive Edge
15 min! Run Time
Employees
only
Provided
Friendly
Access
Key Words
Description
Defining your competitive edge, target market, and competition is just the first step to gaining more market share in your industry or niche. This is an ongoing process. You must continuously research, review, and revise these three factors in order to maintain your edge. Use your research alongside a competitive strategy to drive internal and external efforts through marketing, corporate culture, training, hiring, research, operations, customer service, messaging, leadership, and more. Defining and leveraging your unique competitive edge is the key to market success.
System Requirements
See System Requirements in the Coggno Knowledge Base
Table of Contents
At the end of this course, you will be able to:
1. Define your competitive edge
2. Define your target market and identify your competition
3. Practice the strategies for building your competitive edge